Introducing our new brand and website
We’re excited to announce the launch of our new brand and website. After teasing our new branding in our Half Year Review and End of Year Review, Liverpool Health Partners has now fully rebranded to match our mission, goals and core values.
Why did we rebrand?
We wanted a better representation of who we are and what we do. Our focus is to unify the clinical and academic strengths of Cheshire and Merseyside, and as such we wanted to highlight the collaborative aspects of LHP through our branding.
“Liverpool Health Partners is an open, inclusive and collaborative organisation and our new brand was designed to reflect this. We work collaboratively to plan and deliver research that makes a difference to people’s lives by improving treatment or finding new ways to prevent ill health. Our logo is inspired by our plans to deliver more research that will improve health and boost the economic productivity of Cheshire & Merseyside. Just like our organisation, our logo is made up of many different elements working together for a better future for our local population.”Dawn Lawson, CEO of Liverpool Health Partners
“Liverpool Health Partners is a forward-thinking, collaborative organisation bringing the system together for the benefit of patients in Merseyside and Cheshire. Our new brand is designed with that in mind and we hope it can help us spread our message about the vital work being done by our NHS and higher education partners in research and education.“Neil Goodwin, Chair of Liverpool Health Partners
Our brand values
To complement our new branding, LHP has developed a new set of brand values:
Our approach to work and building relationships is genuine and trustworthy.
If someone asks us a question we don’t know the answer to, we connect them with someone in our network who does.
When we embark on a project we aim to include as many perspectives as possible.
Our visual identity
To reflect our commitment to a brighter future, we adopted a bold, striking colour palette. Our new logo represents the collaboration behind Liverpool Health Partners – inspired by our strategic vision to improve population health and boost the economic productivity of the Liverpool City Region.
Take a look at our brand guidelines to learn more about our visual identity and tone of voice.
The collaboration behind our rebrand
We want to thank the people who made our rebrand happen, including:
Melanie Harvey, Our Communications Manager – For steering the ship and playing an influential role in its look and feel.
Matchstick Creative – For the design and build of our website, our brand tone of voice and content.
Luke McConkey – For designing our visual brand identity and brand assets.
Continuing to impact the Liverpool City Region and beyond
Our branding may have changed, but our drive to better the lives of individuals across the region remains the same. Read what our CEO, Dawn Lawson, had to say about LHP’s response to the challenges of COVID-19.